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Become A Startup Insider With Inc42 Plus
Join our exclusive community of business leaders &makers for in-depth tech stories and intelligence on India’s tech economy you won’t find elsewhere.
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Become A Startup Insider
Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.
To understand the significance of omnichannel marketing in your business and how to use it to create a unique experience for your customers and maximise your ROI, Inc42 and WebEngage held a masterclass titled A Guide To Omnichannel Personalisation Strategy.Â
Conducted by Keyur Dhami, VP (customer success) at WebEngage, the masterclass touched many critical areas, including:
- What Is Omnichannel Personalisation And How To Take The Next Leap By Leveraging It
- The Problems Marketers Face And The Barriers To Omnichannel Personalisation
- Developing A Successful Omnichannel Personalisation Strategy
- Insights Into Omnichannel Marketing Campaigns
Making Shopping Personal Is The Next Big Thing
Nowadays, a customer’s journey from product discovery to purchasing involves many more touchpoints than before. Companies have also realised that they need to offer a consistent customer experience across different touchpoints to remain at the top of their game.Â
According to a report, purchase frequency on omnichannel is 250% higher than a single channel. Also, the average order value is 13% more per order on omnichannel compared to a single channel.Â
Understandably, omnichannel marketing has become critically important as consumer markets are more connected than ever due to the emergence of many new platforms and channels.Â
Companies have also embraced various methods to reach out and serve customers and prospects through email marketing, website engagement, customer service channels, social media and more. With new marketing channels coming up, it is the right time for businesses to shift their focus from traditional marketing to omnichannel marketing strategies.Â
In spite of recognising the importance of an omnichannel experience, marketers today face a plethora of challenges in creating a seamless customer experience. So, tune in to this masterclass to build a successful omnichannel personalisation strategy.Â
