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Decoding The Google IoT Core Conundrum

Decoding The Google IoT Core Conundrum

This year, in mid-August, Google Cloud announced that it would be shutting down its IoT Core service in a year, providing their existing customers until mid-August 2023 to move their existing solutions from Google IoT Core to an alternative IoT (Internet Of Things) platform of choice.

Google IoT Core — A Quick Overview

Google Cloud’s IoT Core offering is a fully managed service that acts as a point of ingest of telemetry and event data from devices deployed in the field. This also serves as the interface to any updates required to be made to devices in the field. 

As in a typical lambda architecture pattern for IoT deployments, telemetry and event data from devices are ingested at scale via the IoT Core service, which is then routed into a data pipeline based on relevant service offerings from the Google Cloud Service portfolio to enable IoT applications. 

What Prompted The Announcement

While the announcement may seem to have been surprising to many in the industry (particularly in the IoT domain), Google hadn’t been focusing on their IoT portfolio for quite some time. 

In an extremely competitive IoT Cloud Services market where vendors are constantly trying to innovate to achieve that extra edge over their competitors, Google has neither provided any engineering updates to the IoT Core service since 2019 nor have they launched any new IoT service in the ecosystem. 

Hence, the decision to discontinue the service is probably a business decision to repurpose Google’s strengths in alternative services they provide (such as smart homes) considering that there has been no real progress on improving industry adoption of its IoT services.

Considerations Towards Minimising The Impact Of Similar Disruptions

Some strategic considerations that can help reduce the risk of similar situations in the future would include:

Acting On The Need To Migrate

Customers on Google IoT Core services need to start planning right now for the migration considering they have to complete migration to a new platform by August 2023. 

The situation might be a little challenging considering that the process may involve development, testing, updating of deployed devices in the field, monitoring of new deployments, and ensuring smooth coordination of logistics, among other considerations. There are multiple alternatives available when adopting a migration path:

It is a business imperative for customers invested in IoT solutions based on Google’s IoT Core service to move early and embark on a defined platform migration journey to ensure minimal risk, but structured, migration implementation. 

A migration assessment (to understand active device portfolio, business, technical, and regulatory requirements), followed by a planning phase to explore migration alternatives, identify process, timelines, impact assessment, etc.) and finally a migration execution (across phases such as pilot, MVP, mass migration) with relevant tools and processes will enable a smooth switchover of the solution to a new platform.

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