I was inspired to write this article after a chance encounter at a local cafe. As I sipped my coffee, I overheard a conversation between two women at a nearby table. One of them, Sarah, was a young entrepreneur who was struggling to make her small, artisanal jewelry business stand out from the competition.
Sarah was clearly passionate and dedicated, but I could tell she was also worried. She felt like she was invisible to potential customers, and her story struck a chord with me because I had faced the same challenges when I was starting Meduit.
Sarah and I met for an hour and had a great conversation. I told her about my experiences and the strategies I used to overcome the same challenges. It was heartwarming to see the hope in her eyes when she realised that she could grow and succeed with the right approach.
This encounter inspired me to create an article to offer practical advice and encouragement to other entrepreneurs who may be struggling to be seen in a competitive world.
In a world where big brands dominate, remember that your authentic voice, consistency, and genuine connection with your audience can make you stand out. Your brand may be small now, but with dedication and the right approach, you can create a lasting impact.
Social Media – Your Goldmine
- Organic Content: Share your brand’s story and values regularly. Videos often resonate more with people, so consider using them to capture your audience’s attention.
- Micro-Influencer Collaborations: Partner with real micro-influencers who share your values. Their authentic engagement can put your brand in front of a new audience without breaking the bank.
- Community Engagement: Be a part of the community you’re building, not just a broadcaster. Engage in conversations, respond to feedback, and listen to what people have to say.
Email/WhatsApp Marketing – Direct & Personal
- Build & Segment: Offer valuable content or discounts to encourage people to sign up for your email/WA list. Once people have subscribed, segment them based on their interests and demographics so you can send them more relevant messages.
- A/B Testing: Try different types of content to see what your audience responds to best. Test different subject lines, email formats, and calls to action to see what gets the most opens, clicks, and conversions.
Be relevant and less salesy.
Stellar Customer Experience – Your Brand’s Best Friend
Happy customers are your best brand ambassadors. Make sure your website is easy to use, respond to inquiries quickly, and be transparent, especially about shipping. When you go above and beyond for your customers, they’re more likely to recommend your brand to others. After all, word-of-mouth is the best advertising.
As you embark on your journey to succeed in this competitive world, remember that great things often come from humble beginnings. Sarah’s story, the inspiration behind this newsletter, is a testament to the power of perseverance and innovation.
Her journey is an inspiration to us all. Your brand has limitless potential, and with hard work, the strategies shared here, and a steadfast belief in your unique vision, you can light up the world with your presence.