User retention is always at the center of discussion among growth marketers, product & business managers. While acquiring a user is tough, but retaining them is a real test of your team’s collective abilities.
Refer this tweet which highlights how most apps lose 80% users within first 3 days.
new from this AM: New data shows losing 80% of users is normal + why the best apps do better http://t.co/HUYQXmTkn3 pic.twitter.com/96CGTc7ZgV
— Andrew Chen (@andrewchen) June 9, 2015
While you may have to accept this as a hard fact, but this data can look even worse if you don’t handle the customer lifecycle well by continuing to engage/communicate with them with the right messaging.
Here is a basic communication plan one must follow to manage the attrition, before the probability of permanent churn becomes higher.
Don’t forget the capture the email ID from Get.Accounts (Android only)